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Key Terms for Awareness

There are a few key terms associated with CBD that every educated consumer should know.

Full Spectrum:

All the good things you get from hemp come from hundreds of naturally occurring compounds and nutrients working together. When these compounds are combined as nature intended, the whole becomes greater than the sum of its parts. This is called the Entourage Effect. Because different compounds amplify each other's effects, full spectrum CBD hemp oil is considered more effective than isolated, single-molecule components.


One component that contributes to the Entourage Effect, terpenes are the oils that give cannabis its unique smell and flavor. Terpenes are important for getting the maximum benefit from CBD because they bond with cannabinoids to turbo charge them. 


An essential step in creating CBD oil, the decarboxylation process converts inactive components in cannabis into active components. In its natural state, cannabis produces a precursor to CBD called CBD-A. In order to turn CBD-A into beneficial CBD, one carbon atom must be removed - or decarboxylated. At this point CBD is activated and available for the body to use.


Hemp comes from the non-psychoactive varieties of Cannabis sativa L, which have 0.3% or less of tetrahydrocannabinol (THC). Hemp is similar to marijuana, in that they come from the same plant family (cannabis), but are genetically distinct and different in their use, chemical makeup and cultivation methods. Sort of like lemons and oranges are both citrus fruits.


Non-GMO means non-genetically modified organisms. GMOs are created in a laboratory using genetic modification/engineering techniques. Scientists and consumer groups have cited many health and environmental risks with foods containing GMOs.

Third Party Laboratory Testing:

Independent third party lab testing is used to ensure product quality and integrity because third-party labs are not affiliated with the raw material supplier, manufacturer or company whose name appears on the product.